Pinning J. Crew | In the land where everyone is pinning, tweeting, liking, and
sharing, J. Crew found a way to reach the
masses and for free. Monday morning, they provided a sneak peak at their September Style Guide on Pinterest. Followers were offered the opportunity to
pre-order looks prior to them becoming available today on their website.
J. Crew isn’t the first apparel line to use social media to
market to the masses. Guess’ “Color Me Inspired”
contest to win a pair of colored jeans generated a huge buzz when they used
Pinterest to invite users to create inspiration boards around the colors of
their Guess 2012 Spring collection.
Other designers have garnered the social media buzz through means Facebook,
Instagram, Twitter and YouTube to name a few.
With snail mail drawing near extinction, retailers and
marketers need to find new and innovative ways to reach the consumers. Let’s face it, people can receive mail
online, pay bills, send invitations, shop, network and advertise your brands
online. In a land where social media
accounts for over 120 billion minutes of our time, according to Nielson’s
2012 Annual Social Media Report, advertising through social media is a
no-brainer.
For J. Crew, offering an
exclusive look at their new line to their Pinterest followers granted their
followers VIP status, thus providing an incentive to gain new Pinterest followers. Additionally, using Pinterest
allowed them to reach a new audience outside of their mail subscriber
list. J. Crew’s Pinterest followers will
like pictures and most importantly re-pin pictures on their own page, thus
reaching that pinner’s followers. Sheer
brilliance!
Check out my favorite fall picks on my Hello Fall Pinterest board.
Find other interesting Pinterest marketing campaigns on Mashable.
Happy pinning!
Leanila Style
{where art + style meet}
